The term e-trade (or e-commerce for its acronym) refers to
the use of electronic media to promote products and services.
Examples of electronic price structures are payment gateways
or virtual income points for card payments, e-pockets systems and systems that
connect without delay to the person's digital banking.
While best 36% of Spaniards have shopped on line within the
beyond year, or forty four% of Spaniards have never shopped on line, the facts
predict a vibrant future.
A look at by Forrester, a US consultancy company, suggests
that Europe turns into the continent with the most Internet income within the
next four years.
In addition, the observe added that within the context of
these projections, Spain will occupy a special place on the top of the nations
so one can develop the maximum in this area.
Information Society (ONTSI), e-commerce in Spain will develop
through thirteen.Four% to around 12,383 million euros.
With regard to the industries wherein e-trade will boom
sales, it should be cited that the fashion enterprise is the main category of
on line shopping for the primary time at 47%, followed with the aid of journey
and technology. The book enterprise has additionally grew to become to the
digital environment, as 25% of e book purchases are also made online. Other
sectors like meals are beginning to gain prominence on the net proper now.
The most famous websites for on line buying are Amazon (35%),
Ebay (29%) and Groupon (17%). They are preferred with the aid of customers due
to their many advantages, including competitive pricing, variety of
merchandise, and site ease of use.
Buying
channel
-Website that particularly sells on-line: fifty two.6%
-Store with physical presence and online income: forty
eight.7%
-Internet users select charge techniques
-Payment gateway (credit score / debit card): 52.Eight%
-Payment service carriers (PayPal, Google Wallet and so on.):
28.Four%
-Cash on transport / direct debit: 17.1%
-Other: 1.8%
-Development of the variety of buyers for a product
-Tickets: fifty nine.4%
-Travel package reservations: 51.6%
-Clothing, add-ons and carrying items: 49.6%
-Tickets for indicates: forty nine.1%
-Electronics: photograph, sound, communication, device: 36.0%
-Mobile and tablet apps: 31.0%
-Smartphones and pills and accessories: 23.Nine%
-Movies, song and video video games: 21.Zero%
-Perfumes and bazaars: 14.6%
-Restaurants: 11.2%
-Other: nine.Five%
-Type of app purchased for mobile gadgets
From the
report it must be emphasized:
The number of online consumers rose from 15.2 million in 2012
to 17.2 million in 2013. At 848 euros, the average charges were 3.9% above the
previous 12 months's determine.
More than 4 million humans used mobile gadgets or tablets for
buying, thirteen.Eight% extra than inside the preceding yr.
32% of Internet buyers the usage of the Internet use pills
with cellular telephones or have purchased a few shape of fee app that's their
preferred messaging characteristic and cell devices are their number one target.
All data inside the 2013 e-trade survey [pdf], achieved via
ONTSI (an group of the public trade enterprise Red.Es)
The volume of economic transactions over the Internet is
developing exponentially, which suggests that it's far already hard to discover
a business venture that doesn't have a internet site and that website gives a
catalog or at the least the opportunity to request a few kind of product or
service.
E-trade
systems for on line shops
Every business enterprise and strategy is specific, but there
are some issues that we need to preserve in mind when imposing the Action Plan:
Deep expertise of the market we want to enter: online call
for for goods or services, aggressive research, and many others.
Loyalty: Provide good enough customer support to the patron.
Ease of use on the Internet: Products ought to be offered
genuinely, the ordering method ought to be simple and supplied with
descriptions or snap shots that explain the stairs to be accomplished.
Marketing: to promote you need to invest in advertisements
(Google Adwords campaigns), do search engine optimization positioning
operations .
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